Based on what I know of them, I think I'd have to describe their target product as "small electronic devices powered by rechargeable batteries and connected via

Based on what I know of them, I think I'd have to describe their target product as "small electronic devices powered by rechargeable batteries and connected via Bluetooth." That's a really vague area to focus on unless you have some great and protected technology that fits best in that area, and even then you'd probably be best off licensing that out.