> Well it's clearly not working in this case So, maybe his CV is just not good or has some huge mistake and it's not about personalized cover letters? However

> Well it's clearly not working in this case So, maybe his CV is just not good or has some huge mistake and it's not about personalized cover letters? However, in the high demand market of software engineers an individual application is the not the key of getting a job. Not at all. It's your profile (is is good? does it fit?) AND that you applied at all. Just guess why devs get dozen of headhunter calls per week without writing a single cover letter...