The confusion stems around the word "developer" OP is thinking of internal devs, while the role is actually about interfacing with outside devs who will be usin

The confusion stems around the word "developer" OP is thinking of internal devs, while the role is actually about interfacing with outside devs who will be using/extending products and services the org makes. It's an easy mistake to make if you don't give it too much thought because there's no inherent explanation in "Developer Advocate" that would indicate we're talking about outside devs.