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Something I'm more curious about is how they got out of putting carrier branding on the iPhone. As others have said, the Intel Inside program wasn't mandatory.
by profmonocle 9y ago
Something I'm more curious about is how they got out of putting carrier branding on the iPhone. As others have said, the Intel Inside program wasn't mandatory. But from what little I've heard about this, AT&T was very reluctant to concede this when the iPhone debuted. I wonder what concessions Apple had to make, and if the initial exclusivity had anything to do with it.
- addicted 9y agoPeople forget this but Apple didn't sign a contract with AT&T. They signed one with Cingular, which happened to be bought by AT&T right then. They got extremely lucky negotiating a contract with a smaller carrier, which then transformed into one with a bigger one.
- djsumdog 9y agoWas it Cingular that got that very first Edge iPhone? Man that was so long ago, but that does sound right. IIRC Cingular was part of AT&T originally, then split off, and then was re-absorbed. Eventually SBS bought AT&T, a couple of Bells and other carriers and renamed itself to AT&T.
- heartbreak 9y agoTo me the exclusivity was the carrier label on the back. Everybody associated the iPhone with AT&T. It didn't need it written on the case.