Apple switching to x86 was great publicity for Intel. It was a big deal. People, blogs, mass media talked about it a lot. Because of this, I'm sure Steve negot

Apple switching to x86 was great publicity for Intel. It was a big deal. People, blogs, mass media talked about it a lot. Because of this, I'm sure Steve negotiated a good price on those chips without Apple needing to be part of the "Intel Inside" program to get cheaper CPUs.