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IIRC the Intel Inside sticker got OEMs a better price on the CPU. Apple probably agreed to pay the higher price and not have their sleek hardware cases sullied
by ams6110 9y ago
IIRC the Intel Inside sticker got OEMs a better price on the CPU. Apple probably agreed to pay the higher price and not have their sleek hardware cases sullied by the presence of a (gasp) sticker.
Or perhaps there was enough incentive for Intel to get rid of the last remaining PowerPC platform in end-user computing. Certainly in volume alone Apple doesn't represent a very significant supplier of Intel-based computers.
- vesh 9y agoYou didn't get better pricing you did get marketing money.
- Retric 9y agoMoney is fungible, so de facto you got a lower price.
- mewse 9y agoMoney is fungible, so de facto I got a lower price on my house by eating cheap ramen noodles for lunch.
- sooheon 9y agoA CPU is more essential to a computer than ramen for lunch is to a house.
- LukeShu 9y agoAbility to get stickers is contingent on actually buying the CPU first. Buying ramen isn't contingent on first buying a house. The post you replied to is saying "A rebate is de facto a discount."
- jedrek 9y agoEating ramen noodles made home ownership more affordable for you.
- asdfgadsfgasfdg 9y agoDid you buy a batch load of ramen from the same supplier as your house?
- Spooky23 9y agoApple has more market power than you think -- they focus on a few models, those models sell like hot cakes and Apple pays for guarantees to get inventory. For Intel that means their factories keep pumping out chips like clockwork and inventory is low. Dell or HP sells more units, but in 300 or more SKUs each. Apple is different enough to get better terms.
- myrandomcomment 9y agoThis. Intel does not make money from the CPU in the broader sense, they make money by running their production lines at full tilt and getting paid for what comes off them.