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I guess I thought this might actually tell the story of how Apple negotiated not to have the Intel inside sticker. Instead it just states that the sticker wasn'
by habitue 9y ago
I guess I thought this might actually tell the story of how Apple negotiated not to have the Intel inside sticker. Instead it just states that the sticker wasn't there and goes "we can only guess"
- ams6110 9y agoIIRC the Intel Inside sticker got OEMs a better price on the CPU. Apple probably agreed to pay the higher price and not have their sleek hardware cases sullied by the presence of a (gasp) sticker. Or perhaps there was enough incentive for Intel to get rid of the last remaining PowerPC platform in end-user computing. Certainly in volume alone Apple doesn't represent a very significant supplier of Intel-based computers.
- vesh 9y agoYou didn't get better pricing you did get marketing money.
- Retric 9y agoMoney is fungible, so de facto you got a lower price.
- mewse 9y agoMoney is fungible, so de facto I got a lower price on my house by eating cheap ramen noodles for lunch.
- sooheon 9y agoA CPU is more essential to a computer than ramen for lunch is to a house.
- LukeShu 9y agoAbility to get stickers is contingent on actually buying the CPU first. Buying ramen isn't contingent on first buying a house. The post you replied to is saying "A rebate is de facto a discount."
- jedrek 9y agoEating ramen noodles made home ownership more affordable for you.
- asdfgadsfgasfdg 9y agoDid you buy a batch load of ramen from the same supplier as your house?
- Spooky23 9y agoApple has more market power than you think -- they focus on a few models, those models sell like hot cakes and Apple pays for guarantees to get inventory. For Intel that means their factories keep pumping out chips like clockwork and inventory is low. Dell or HP sells more units, but in 300 or more SKUs each. Apple is different enough to get better terms.
- myrandomcomment 9y agoThis. Intel does not make money from the CPU in the broader sense, they make money by running their production lines at full tilt and getting paid for what comes off them.
- vesh 9y agoIntel Inside program was never mandatory.
- stephenc_c_ 9y agoPossibly part of the reason that other manufacturers did join the programme is that they thought it would help them sell more of their PCs. That was unlikely to be the case with Apple, who had their own marketing and didn't need a sticker to sell a laptop.
- megablast 9y agoIntel Inside was actually a tricky way for Intel to undercut their competitors. You had to apply to the Intel Inside option. You don't need to do anything to avoid it. If you are accepted, you get a kickback from Intel for every chip. Part of the condition is you put a little sticker in plain site. Any manufacturer could have shipped their machines without the Intel inside sticker, they just wouldn't get that moneyback.
- vilhelm_s 9y agoI wonder how much they pay per sticker?
- elihu 9y agoI wonder if there should be consumer protection laws that require anyone selling a product to disclose all the kickbacks they receive on that product to the buyer? I would love to know how much each product placement in a movie cost, how much some shady third-party paid to have their bloatware installed on all new laptops from a particular vendor, how much it cost to set the default browser, how much a TV manufacturer was paid to include a "smart TV" device in their product, etc..
- bobsam 9y agoWould love to see actual numbers my Android and PC OEMs receive to install bloatware. I bet it's not even any substantial sums, just enough to get some beancounter to push for it.