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They bootstrapped their business, but not the audience, i.e. they didn't magically start out with a built-in audience through a deal or prior celebrity, they ha
by brandnewlow 16y ago
They bootstrapped their business, but not the audience, i.e. they didn't magically start out with a built-in audience through a deal or prior celebrity, they had to build that up over time.
- erikpukinskis 16y agoTo my mind, bootstrapping just means making something from nothing, which is exactly what they did with their audience.