TheAwl has a solid little write-up about this: http://www.theawl.com/2010/06/another-journalism-changing-startup-bites-the-dust http://www.theawl.com/2010/06/an

TheAwl has a solid little write-up about this: http://www.theawl.com/2010/06/another-journalism-changing-startup-bites-the-dust http://www.theawl.com/2010/06/another-journalism-changing-st... "It is very difficult to get readers regularly returning to any site; it takes a blend of pumping out the content and getting linked by high-profile sites both in and out of its immediate topic — and a not-insignificant amount of luck — in order to do so. Internet behaviors can be very entrenched things!"