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That's definitely bootstrapping. Arrington and cashmore didn't raise a single time. Sure their current success took years, but even where they were at 6-12 mo
by jasonlbaptiste 16y ago
That's definitely bootstrapping. Arrington and cashmore didn't raise a single time. Sure their current success took years, but even where they were at 6-12 months afterwards could show they were on the rise.
If you're not making content people don't want to read then you're doomed regardless. It's like making an app people don't want: push it and fund it all you want, you're probably fucked.
- brandnewlow 16y agoThey bootstrapped their business, but not the audience, i.e. they didn't magically start out with a built-in audience through a deal or prior celebrity, they had to build that up over time.
- erikpukinskis 16y agoTo my mind, bootstrapping just means making something from nothing, which is exactly what they did with their audience.