The way Hulu seems to repeat ads seems a little absurd, especially given that a web service can track identity and ad views in a way that broadcast cannot. A co

The way Hulu seems to repeat ads seems a little absurd, especially given that a web service can track identity and ad views in a way that broadcast cannot. A couple impressions of a funny ad can have the desired effect, while 20 views of the same ad can backfire and end up creating a negative impression of the brand. Seems like it would be in the interest of both Hulu and advertisers to make a better effort to mix it up, especially if they want to replace traditional broadcast rather than merely supplement it.