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Ask HN: How important is choosing a target market?
I was reviewing an interview with Nathan Barry, the founder of ConvertKit. He took his SaaS from $5,000 in MRR to $700,000 in MRR.
He says a major reason for the turnaround was positioning.
Here's the interview: https://www.youtube.com/watch?v=cVNYcj5HkLA
Basically, changing his customer focus from "Email marketing for anyone unhappy with MailChimp" to "Email marketing for professional bloggers" is when his product really got traction.
Here are his Baremetrics stats: https://convertkit.baremetrics.com/
Have any of you experienced something similar? Did changing your positioning improve growth?
- stanleydrew 9y agoI'm not an expert, but seems like positioning is important for any kind of commodity product. And at this point email marketing tools are definitely a commodity product. Whether positioning is critical to selling your product requires a little insight into the product and the market it's in.
- nnn1234 9y agoCall it target marketing or a better customer profile. Finding people willing to pay more always helps