Pretty weird thing to say, and it signals that your organization design is incorrect. What you should have in place is: 1) A department solely dedicated to pr

Pretty weird thing to say, and it signals that your organization design is incorrect. What you should have in place is: 1) A department solely dedicated to product design, development and management 2) A department dedicated to offline and online marketing. This includes people who are able to create marketing assets including web developers, content designers and even video editors (e.g. for creating content for TV or YouTube) Because what you mean with "slave" is that the people running your marketing department currently seem dependent on the people working on your product who have ZERO time to put into marketing efforts because their schedules are filled to the brink with product work, which is not really strange What is strange however is that you created this dependency which seems to completely destroy your ability to do digital marketing. So hire yourself a small team to help your marketing department out with all things they are incapable to do. Right now I'm thinking about the following roles: a designer (which hopefully can double as a frontend developer), a front developer (in case the forementioned designer only can design -- yes they still exist), a developer with knowledge of the CMS system you are using and someone who is able to keep your marketing related systems up and running (this could also be the forementioned developer). Let them report to your head of marketing, let them work solely on marketing related taks and your problem is solved.