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When consumers make the decision to purchase Hulu Plus, they won't be thinking about it in comparison to cable. They'll be comparing it to free Hulu, at it will
by Towle_ 16y ago
When consumers make the decision to purchase Hulu Plus, they won't be thinking about it in comparison to cable. They'll be comparing it to free Hulu, at it will lose.
Sidenote: Cable comes on a TV; Hulu comes on a computer. Does this matter to you personally? Likely not, you're a tech person and would have no issue working around that to get your preferred service on your preferred platform. But most people aren't you, and for them, that difference is called a barrier to consumption. This is the same reason IE remains the majority internet browser. It's the easiest thing in the world to just download another, better browser. But some 60% of the US refuses to. Well, they don't refuse to. They just don't think about it.
- jpdbaugh 16y agoThe market for people tech savvy enough to use hulu.com is probably a bit larger than you give it credit for. I really don't see this as an addition to cable either but rather a replacement and for $10 a month that is a hell of a discount. Besides there is simply no way Hulu could make this service advertisement free.. Hulu owns <i>none</i> of the content. They aren't just scraping these shows off of network sites but they are instead making deals with these companies who in turn impose the ads. Hulu is simply providing them a platform to reach a tech savvy audience and they aren't going to change their ad supported model. But really, if people wanted ad free content it would cost ten times as much as it does because they are making deals with other business to acquire their content. At $10 a month though its cheaper to me than pirating because of convenience. I guarantee I would save myself much more than the monthly price by cutting the time it takes to find a good torrent to download the entire backlog of a show I want to watch.
- dantheman 16y agoHulu is owned by the networks.
- jpdbaugh 16y agoI just checked into this and I think you are right, but this is all the more reason why there are going to be ads no matter what.
- ericd 16y agoTo be specific, NBC, ABC, and Fox own Hulu: http://en.wikipedia.org/wiki/Hulu http://en.wikipedia.org/wiki/Hulu (see right sidebar for ownership breakdown)
- IgorPartola 16y agoI am a consumer and I will be replacing cable with Hulu. Just saying.
- paul9290 16y agoHulu Plus will be offered through Playstation 3 and soon Xbox 360. Millions already have such systems connected to their TVs.