Okay, so let's say a perfect company exists, where it is 100% perfect. If such a thing existed, it would mean word of mouth would be infinitely successful and e

Okay, so let's say a perfect company exists, where it is 100% perfect. If such a thing existed, it would mean word of mouth would be infinitely successful and every customer would be converted into a cult member and spread the religion of that company... ergo, they would not only not need advertising, but advertising could only be viewed as a negative aspect. This isn't the outcome you were expecting, but that's the logical outcome of logic. As far as BA, everything I've heard is bad (not one single good story at all), but I'll never be a customer of theirs anyhow: I can cook already.