I just wonder if they'll be able to do it at all. Part of making advertising work is maximizing audience. Charging $120 for something I'm already paying for els

I just wonder if they'll be able to do it at all. Part of making advertising work is maximizing audience. Charging $120 for something I'm already paying for elsewhere (through my cable, Tivo and Netflix subscriptions) seems like a stretch. There's only so much I'm willing to spend to watch television, and my cable/cable internet/netflix bill pretty much maxes that out. Especially when there is still advertising involved. Maybe if this was more along the lines of a $36 annual fee, similar to Pandora, I would give it more thought.