Assuming an efficient market, a flat fee kind of caps your addressable market because you can only compete with ads at a certain price point Unless you plan to

Assuming an efficient market, a flat fee kind of caps your addressable market because you can only compete with ads at a certain price point Unless you plan to be in business for the next 7-10 years and instead invest heavily in building a brand around your value proposition. So short term you make less, however long term when you have made the other guys irrelevant you own most of entire market.