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How does that explain Amazon ads? They should actually want to make a sale, right?

• tokyoSurfer 9y ago
  Depends. They might want to to get you to come back and write a review/buy additional stuff. On the other hand, this could be an affiliate that tries to generate any click so he gets a commission on your further purchases.
  • unclebucknasty 9y ago
    Whether it's Amazon wanting a customer to take additional action or an affiliate trying to drive traffic, relevant retargeting is much more effective than non-relevant. And from the affiliate's perspective, interfacing to good retargeting is just as easy as interfacing to bad. That is, it's a black box owned and managed by Amazon.
• darkerside 9y ago
  Amazon is a marketplace/platform more than it is a direct seller at this point. The ads they're showing you were likely purchased by sellers, possibly including other sellers of the product you purchased (if you were shopping around).