No matter what they had done the luster would have worn off. I'm not sure this is necessarily the case, because, as you write: At some point the curation of c

No matter what they had done the luster would have worn off. I'm not sure this is necessarily the case, because, as you write: At some point the curation of content becomes of primary importance. Which is why they need to find a way to build an incentive system that properly rewards "Wikipedia-style participation". That's a tough nut to crack, but I certainly hope that they've got some folks working on it, now that they've got the VC money in place.