As I understand it users don't necessarily opt in to contributing data to comma's database. So there will be a large subset of hobbyists that just use it to mon

As I understand it users don't necessarily opt in to contributing data to comma's database. So there will be a large subset of hobbyists that just use it to monitor their own driving data privately - these are the users that comma needs to charge up front. Plus, psychologically it feels like an investment with ROI in "comma points" for those who do contribute their data, with some vague promise of a reward later when someone (who?) decides to purchase comma points. So the upfront cost is justified.