I've found that invariably they have wordy and low-density first paragraphs that make it fairly obvious what's going on, and further reading reveals that it's g

I've found that invariably they have wordy and low-density first paragraphs that make it fairly obvious what's going on, and further reading reveals that it's going to be a long slog after which my back button comes out of its holster. Fine, they got a SERP click out of me, but that's as far as it goes.