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I work for a small non-profit and we've had the same issue. We use SendGrid to send out our email newsletters and the open rates have fallen from ~27% to ~13% o
by brihas 9y ago
I work for a small non-profit and we've had the same issue. We use SendGrid to send out our email newsletters and the open rates have fallen from ~27% to ~13% over the past month.
Does anyone here have contacts at Google who might be able to help? [Edit: I've also reached out to SendGrid support to look into this]
Looking at the data more, the drop is due to a ~73% drop in Gmail opens. Hotmail and Yahoo opens remain stable:
1) See drop in overall open rate here: https://www.dropbox.com/s/j8grg3r684zshhz/Drop%20in%20open%20rate.png?dl=0 https://www.dropbox.com/s/j8grg3r684zshhz/Drop%20in%20open%2...
2) See drop in Gmail open rate vs. Yahoo and Hotmail here:
https://www.dropbox.com/s/0fdvbddwno27mgf/Drop%20in%20Gmail%20opens.png?dl=0 https://www.dropbox.com/s/0fdvbddwno27mgf/Drop%20in%20Gmail%...
- dhekimian 9y agoSince you didn't provide your domain name, I can't troubleshoot for you. I recommend reading my comment https://news.ycombinator.com/item?id=14720344 https://news.ycombinator.com/item?id=14720344 and following the troubleshooting steps I outlined.
- brihas 9y agoWe use the news.pariyatti.org domain for these emails. If you're willing to help troubleshoot, that would be much appreciated. Otherwise I'll try to work through your recommendations, although a lot of it is very new to me so I'm not sure how far I'll be able to get. You can reach me via email at my HN username @pariyatti.org if you wish to discuss further.