Thus my quotes around "bought" . Again whilst technical people likely know the consequences of buying DRM protected content, I think that a non-technical person

Thus my quotes around "bought" . Again whilst technical people likely know the consequences of buying DRM protected content, I think that a non-technical person who suddenly found their paid for content removed from them due to an automated process locking/deleting their account would be quite upset. People are, for better or worse, entrusting more and more of their content to cloud services, things like photographs, documents they've created, music etc etc.