Jerry Kaplan says something similar in his book "Humans Need Not Apply: Wealth and Work in the Age of AI". Michael Porter from Harvard Business School has this

Jerry Kaplan says something similar in his book "Humans Need Not Apply: Wealth and Work in the Age of AI". Michael Porter from Harvard Business School has this point that competition to be the best is usually a mistake, it's about competition to be unique. So all companies don't have to be like this, but if 5% or 10% were, they would reap a lot of benefits by being unique. They would also, much like Tesla did in aerospace, force the other "normal" companies to change. Long story short, everyone in business has been so focused on making money, they've forgotten you can do so many other things (like benefit the public) with business. And, this is my prediction, it is these companies that will make a tremendous amount of money in the future. Like a lot of things in life, a good example being relationships, the more you focus on it explicitly, the worse you do. Perhaps business and money plays by similar rules.