The internet is definitely getting noisier but I don't get his "solutions", especially about "blogging". What does it ever mean "I think most of us won't discus

The internet is definitely getting noisier but I don't get his "solutions", especially about "blogging". What does it ever mean "I think most of us won't discuss about so many totally unrelated different fields. It's a change of mentality - we shouldn't write something just because we can."? He makes it sound as if there are tons of irrelevant blogs out there spewing nonsense and polluting people's experiences, while in fact the people who blog are still the absolute minority. I particularly agree with the idea of "blog small things", since no matter how "small" your experience might seem to be, there could well be somebody else facing a similar situation who can be helped by your article. Also I don't understand his "blog with focus" thing. Many of us are not writing blogs as commercial projects. We are just blogging whatever we find might be helpful to others and in this sense there's absolutely no point in overthinking it. Just blog whatever you want. I get that he might be unsatisfied with the rambling comments in many websites and forums. But come on, what does that have the least bit to do with blogging and "write just because we can"?