Didn't play the game at all, but saw my entire office be captivated by the phenomenon. Pretty much everyone turned off the AR within a day. Not sure that ever m

Didn't play the game at all, but saw my entire office be captivated by the phenomenon. Pretty much everyone turned off the AR within a day. Not sure that ever mattered as much as the location aspect...which I think really speaks to something that Dennis at Foursquare has been talking about for ~10 years now. Pokemon took that mainstream, for a hot second anyway, but in reality the value is in the convergence of social, local, and mobile...or what some might parody as SoLoMo on hit HBO TV shows. Also, 3D movies only seem to be getting better. Pretty sure it's not a fad at this point.