Well it was copied by zune and probably others. The part of the equation that is glossed over is iPod provided a soup to nuts media product. You didn't have

Well it was copied by zune and probably others. The part of the equation that is glossed over is iPod provided a soup to nuts media product. You didn't have to mess around MP3 or aac encoding stuff, they have a portal with a staggering amount of content that you could just click and download to your iPod.