2 ms·
To be fair, $19/month only means that the cost of acquiring a new customer must on average be less than the current value of $19/month multiplied by the average
by tnorthcutt 16y ago
To be fair, $19/month only means that the cost of acquiring a new customer must on average be less than the current value of $19/month multiplied by the average time a customer remains a customer (at that price point). Obviously that can't be known on the front end, of course. Any thoughts on what a reasonable customer acquisition cost is for a service like this?
- michael_dorfman 16y agoWell, you definitely want to make sure your LTV is at least 3x your CAC, according to this post: http://www.startuplifeblog.com/tag/ltv/ http://www.startuplifeblog.com/tag/ltv/ But personally, I try to keep my CAC below 15% of my LTV.