Startups can show the way in Corporate Social responsibility to the rest of the business community. Startups are the new blood, they carry the new 21st century

Startups can show the way in Corporate Social responsibility to the rest of the business community. Startups are the new blood, they carry the new 21st century DNA, with new usage and culture. They are the ones bold and visionary enough to think that selflessness is good "in the end" for our own interest. Startups today in their core have to follow the socially responsible values to be successful: value driven vs BS, open vs closed, fair, sharing (open source), admitting when they scewed up, accountable, listening to people (employee as well as customer), and knowing that if it creates something that people want, "in the end" they will do well financially. To be successful, funded by worldclass angels/VCs, become "thunder lizzard", they cannot afford to be shortsighted, they have to think big and global. That means changing the world not just thinking money. Tim Ferriss just said: "I’d rather create a thousand millionaires than become a billionaire." on his blog post about "real world MBA" It is not about forcing people to spend money on fake impulsive need they don't really have. In marketing the same battle goes on between the sophists mercenaries and the Socrates. Just going for the profit first vs value first is bad karma. Because it is denying the fact that we are in a system (Cf Ted talk "how I fell in love with a fish"). It is about caring for people and the ecosystem we all live in. We are part of a very big alive system and startups by definition we are part of a system. To be innovative startups embrace complexity, they show the rest of the business community that business can be part of the product life cycle of Life. Put People and Planet first, it is "in the end" good for Profit. People and Planet are the greatest positive feedback loops. Let's not wait for anybody else but us to show this in everything we do. Startups are by definition pioneers. Unleashing People and Planet positive feedback loops is the new frontier, the Karma frontier.