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I've seen a bunch of companies/ people using this strategy lately. Making it appear like they're going to make a revolutionary statement that is going to change
by pistoriusp 16y ago
I've seen a bunch of companies/ people using this strategy lately. Making it appear like they're going to make a revolutionary statement that is going to change the world.
An "idea implemented." Unfortunately is rarely turns out to be something concrete - it's usually an idea with a significant buy in... But an idea that's a step in the right direction... A call to action...
Examples:
1) Cisco announced a really fast router that was going to "change the Internet forever." (http://tech.fortune.cnn.com/2010/03/09/what-cisco-lacks-in-sex-appeal-it-makes-up-for-with-speed/ http://tech.fortune.cnn.com/2010/03/09/what-cisco-lacks-in-s...)
2) Bloombox (http://bloomenergy.com http://bloomenergy.com)
Of course, as others have pointed out maybe he's just playing the fool.
- lamby 16y agoDoesn't seem like Knuth's style.
- michael_dorfman 16y agoCome on. You're really comparing a throwaway line in the "upcoming events" section of Knuth's blog to a Cisco press release?
- pistoriusp 16y agoI actually just thought it was an interesting discussion point for strategies like this; I also pointed out that he might be playing the fool. Did not mean to garner offense.
- michael_dorfman 16y agoNo offense taken, but the point is, there's no "like these." You're comparing two very different things. Knuth's comment was aimed at piqueing the interest of the tiny fraction of people who might want to come see him at a TeX celebration-- which has absolutely nothing to do with hyperbole in marketing press releases.
- masklinn 16y ago> I've seen a bunch of companies/ people using this strategy lately. Making it appear like they're going to make a revolutionary statement that is going to change the world. Valve at E3. Bastards.
- gaius 16y ago3) Segway