A store in my area (Fred Meyer) that sells about everything, recently started pushing this service where you shop online and then pull into this special parking

A store in my area (Fred Meyer) that sells about everything, recently started pushing this service where you shop online and then pull into this special parking space where someone brings you your stuff and loads it into your trunk. I thought it was a great idea, so at about 3 I loaded everything I needed for dinner into my online shopping cart and went to check out. Turns out the earliest they could have it ready for me was the next day. I wasn't even expecting to have to pick a time frame at all. I figured I would just see some message about it being ready in 30 minutes, or some other short time frame. You'd be amazed at how good entrenched companies are at completely failing to understand what their competitive advantage even is, let alone using it.