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They popped up on so many talk radio shows with each host himself voicing first-person experience ads (even John Batchelor), it turned me off right away. Lifel

They popped up on so many talk radio shows with each host himself voicing first-person experience ads (even John Batchelor), it turned me off right away. Lifelock, Proflowers, and that beet company use the same strategy. That advertising just has a snake-oil feel to it.

freehunter 9y ago
Listen to any podcast and you'll hear about Casper, Audible, Harry's Razor, and Blue Apron so much you'll forget what the actual podcast was about. I don't think there are any companies advertising with podcasts beyond those four.
- rhino369 9y ago
  Don't forget Lootcrate--get cartoon junk sent to your house every week for some reason.
- DrScump 9y ago
  I wasn't referring to within the podcast; I meant during OTA broadcasting.
  - freehunter 9y ago
    Yeah I was just pointing out another medium where advertising has become a monster with the help of just a small number of companies.
- DiabloD3 9y ago
  The way these companies advertise is largely why I'll never do business with them (same with Lootcrate). If you have to advertise that much to get me to be a customer, then you're essentially telling me your user experience is shit, and your product/service is shit, and the only way to get customers that you haven't poisoned with a bad experience is to constantly spam. They're literally paying for advertisements to not do business with them. Dunno how that makes sense to do.
  - icebraining 9y ago
    If you have to advertise that much to get me to be a customer, then you're essentially telling me your user experience is shit, and your product/service is shit, and the only way to get customers that you haven't poisoned with a bad experience is to constantly spam. How does that follow? Say a company provides an excellent service and 100% of their customers return and they're growing quite a bit by word of mouth, but they want to grow even faster. Why wouldn't they advertise as well? I'm not saying BA is good (or bad), by the way. I don't even live in the US, I have no idea.
    - DiabloD3 9y ago
      Okay, so let's say a perfect company exists, where it is 100% perfect. If such a thing existed, it would mean word of mouth would be infinitely successful and every customer would be converted into a cult member and spread the religion of that company... ergo, they would not only not need advertising, but advertising could only be viewed as a negative aspect. This isn't the outcome you were expecting, but that's the logical outcome of logic. As far as BA, everything I've heard is bad (not one single good story at all), but I'll never be a customer of theirs anyhow: I can cook already.
- rsynnott 9y ago
  There's also _another_ mattress company. Can't remember the name, but it shows up on Crooked Media podcasts a lot. Apparently podcasts are the preferred marketing medium of the modern mattress industry :)

freehunter 9y ago

Listen to any podcast and you'll hear about Casper, Audible, Harry's Razor, and Blue Apron so much you'll forget what the actual podcast was about. I don't think there are any companies advertising with podcasts beyond those four.

rhino369 9y ago
Don't forget Lootcrate--get cartoon junk sent to your house every week for some reason.
DrScump 9y ago
I wasn't referring to within the podcast; I meant during OTA broadcasting.
- freehunter 9y ago
  Yeah I was just pointing out another medium where advertising has become a monster with the help of just a small number of companies.
DiabloD3 9y ago
The way these companies advertise is largely why I'll never do business with them (same with Lootcrate). If you have to advertise that much to get me to be a customer, then you're essentially telling me your user experience is shit, and your product/service is shit, and the only way to get customers that you haven't poisoned with a bad experience is to constantly spam. They're literally paying for advertisements to not do business with them. Dunno how that makes sense to do.
- icebraining 9y ago
  If you have to advertise that much to get me to be a customer, then you're essentially telling me your user experience is shit, and your product/service is shit, and the only way to get customers that you haven't poisoned with a bad experience is to constantly spam. How does that follow? Say a company provides an excellent service and 100% of their customers return and they're growing quite a bit by word of mouth, but they want to grow even faster. Why wouldn't they advertise as well? I'm not saying BA is good (or bad), by the way. I don't even live in the US, I have no idea.
  - DiabloD3 9y ago
    Okay, so let's say a perfect company exists, where it is 100% perfect. If such a thing existed, it would mean word of mouth would be infinitely successful and every customer would be converted into a cult member and spread the religion of that company... ergo, they would not only not need advertising, but advertising could only be viewed as a negative aspect. This isn't the outcome you were expecting, but that's the logical outcome of logic. As far as BA, everything I've heard is bad (not one single good story at all), but I'll never be a customer of theirs anyhow: I can cook already.
rsynnott 9y ago
There's also _another_ mattress company. Can't remember the name, but it shows up on Crooked Media podcasts a lot. Apparently podcasts are the preferred marketing medium of the modern mattress industry :)