On the other hand, I walk across the street to my grocery store, or I stop by on the way home after work to the same branded store that's near my work. Why pay

On the other hand, I walk across the street to my grocery store, or I stop by on the way home after work to the same branded store that's near my work. Why pay $12-$15/meal when I can pay far less from my grocery store? Also I don't really understand why nobody is addressing that a grocery store can just buy a van and deliver to you within the hour if necessary, but easily at least same day. What do I do with Blue Apron if I need something now? Oh and don't forget that it's a simple market to get into, and will absolutely have razor-thin margins if they want to stay in business. They are dead on arrival.