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It's similar to coffee subscription services that give you a different bag each month. Those services helped me define what I enjoyed and now I just buy coffee
by eeeeeeeeeeeee 9y ago
It's similar to coffee subscription services that give you a different bag each month. Those services helped me define what I enjoyed and now I just buy coffee directly because I know what I want.
- kafkaesq 9y agoThat's good comparison, actually. But do you see any of those subscription services filing for an IPO? Or needing all that automation and cleverness (and implicitly, with all that overhead, scale) just to get their stuff out of the door? That's the problem with Blue Apron. It's a nice idea. But it's just too darn big of an idea (and way too much engineering) for the problem it addresses.
- eeeeeeeeeeeee 9y agoI agree. Blue Apron's operation can be reproduced, and Amazon is probably one of the best companies to do it now that they have Whole Foods. I don't see a coffee subscription type service going to IPO, unless it's part of a larger business. However, total spend on groceries/food will always be higher than coffee, so it's not an equal comparison exactly.