Agreed on the quote. It's so easy to get wrapped up in your competitors. But if competitors have bad products, that leads to focusing on doing a bad thing just

Agreed on the quote. It's so easy to get wrapped up in your competitors. But if competitors have bad products, that leads to focusing on doing a bad thing just a little bit better, which doesn't lead to a great product. That's why talking to your customers and focusing on indifference, awareness and understanding are so critical.