> if the cheap boots that fall apart quickly didn't exist, Sam Vimes would not be able to buy boots at all in the first place. On the other hand, if the scale

> if the cheap boots that fall apart quickly didn't exist, Sam Vimes would not be able to buy boots at all in the first place. On the other hand, if the scale in the marketplace was in durable boots, then companies would be able to optimize for that, and the price would almost certainly come down. There would be a shift away from fashion design, and marketing, towards product engineering to be able to produce that product at a price that most people could afford.