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53 million over 3 years, or 17 million dollars a year over multiple sports. A far cry from "hundreds of millions of dollars" And I'm pretty sure that advertisi

53 million over 3 years, or 17 million dollars a year over multiple sports. A far cry from "hundreds of millions of dollars" And I'm pretty sure that advertising in sports is common sense. Advertising during daytime TV isn't likely to have the same bang for your buck. http://www.huffingtonpost.com/entry/defense-military-tributes-professional-sports_us_5639a04ce4b0411d306eda5e http://www.huffingtonpost.com/entry/defense-military-tribute...

gumby 9y ago
Thanks, I made an editing typo, so updated my comment.
gumby 9y ago
> And I'm pretty sure that advertising in sports is common sense. There are two sorts of advertising. One is recruitment ("join the army, blow shit up, have fun") targeted at potential employees. The other is a broad-based effort to change public perception in the interests of the advertising organization. "Honor our troops" is an example of this, in the effort of sustaining the military-industrial complex (term coined by a 5 star general officer, FWIW). Note that the commonplace perception of the US military through the 1970s was one bureaucratic incompetence that nevertheless got the job done (just look at Stars and Stripes even from WWII). Perhaps a necessary burden taken up and then discarded. We made fun of countries like Turkey who exalted their military at the expense of civilian culture. Now the military, locked in endless remote warfare and sucking up huge chunks of the economy, is the most respected entity in the country. (and note that the original word for what we call "advertising" was, in fact, "propaganda" -- propagating the message. The name took on some, umm, unsavory overtones and was replaced by "advertising". But remember Goebbels was Germany's minister of "advertising")
- cafard 9y ago
  How originally do you mean? In Henry James's novel The Ambassadors (1903), a character speaks of going into advertising "Advertising scientifically worked presented itself thus as the great new force."
  - gumby 9y ago
    Consider Bernay's book "Propaganda" (BTW Bernays was Freud's nephew).
    - cafard 9y ago
      I am aware of the relationship. But it appears that this book Propaganda appeared in 1928. If you mean that pro-military or simply pro-government advertising has been termed "propaganda", then I guess I see what you mean.
- jalfresi 9y ago
  "Public Relations" is the rebranding of propaganda

gumby 9y ago

Thanks, I made an editing typo, so updated my comment.

gumby 9y ago

> And I'm pretty sure that advertising in sports is common sense. There are two sorts of advertising. One is recruitment ("join the army, blow shit up, have fun") targeted at potential employees. The other is a broad-based effort to change public perception in the interests of the advertising organization. "Honor our troops" is an example of this, in the effort of sustaining the military-industrial complex (term coined by a 5 star general officer, FWIW). Note that the commonplace perception of the US military through the 1970s was one bureaucratic incompetence that nevertheless got the job done (just look at Stars and Stripes even from WWII). Perhaps a necessary burden taken up and then discarded. We made fun of countries like Turkey who exalted their military at the expense of civilian culture. Now the military, locked in endless remote warfare and sucking up huge chunks of the economy, is the most respected entity in the country. (and note that the original word for what we call "advertising" was, in fact, "propaganda" -- propagating the message. The name took on some, umm, unsavory overtones and was replaced by "advertising". But remember Goebbels was Germany's minister of "advertising")

cafard 9y ago
How originally do you mean? In Henry James's novel The Ambassadors (1903), a character speaks of going into advertising "Advertising scientifically worked presented itself thus as the great new force."
- gumby 9y ago
  Consider Bernay's book "Propaganda" (BTW Bernays was Freud's nephew).
  - cafard 9y ago
    I am aware of the relationship. But it appears that this book Propaganda appeared in 1928. If you mean that pro-military or simply pro-government advertising has been termed "propaganda", then I guess I see what you mean.
jalfresi 9y ago
"Public Relations" is the rebranding of propaganda