No it is not. The depiction of branded assets is fair game. Mentioning the branded goods is also fair game, but more dangerous because in some cases it might be

No it is not. The depiction of branded assets is fair game. Mentioning the branded goods is also fair game, but more dangerous because in some cases it might be construed as slander and slander is actionable grounds for a lawsuit. (Famously, LVMH sued Warner Bros successfully when they used a fake LV handbag as a prop and a character said "This is a Louis Vuitton".)