Deadlifting heavy loads improve hypertrophy and muscle; this definitely helps. People seem to understand that. But those reading this may also be swayed by the

Deadlifting heavy loads improve hypertrophy and muscle; this definitely helps. People seem to understand that. But those reading this may also be swayed by the fact that properly performed deadlifts (and squats) increase proprioception around the back and also stimulate osteoblasts and bone growth, while killing - over time - anterior pelvic tilt, which contributes to low back pain. It's more than just muscle. Deadlifts really do a hell of a lot for the body. (They also stimulate growth hormone!)