Yellow Pages (the print publication) is dying. The market is undoubtedly going to shrink as it goes online. The question (this is why this disruption is so inte

Yellow Pages (the print publication) is dying. The market is undoubtedly going to shrink as it goes online. The question (this is why this disruption is so interesting right now) is who will capture the bulk of this opportunity? Seeing Interactive would argue that newspapers are actually in the best position to capture this new revenue. They just need to take advantage of the opportunity.