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The 25 Most Valuable Blogs
- byrneseyeview 19y agoI have never been impressed with the analysis on 24/7 Wall Street. They tend to be either unoriginal or wrong -- this piece is the latter: these blogs should be valued as if 80% of them will be marginalized or shut down over the next ten years. That might value them at something closer to 3X-4X operating profits. Of course, one of the big problems with valuing blogs based on operating profits is that the business profits are a small fraction of the blogger's compensation; I got my current job because of my blog, but the blog doesn't generate any revenue. Its value to me is quite high, but I probably couldn't sell it for more than $50. I'm not sure what use McIntyre's valuation is supposed to be. Is this something young bloggers could aspire to -- to sell their online property for $10 million in a few years? I don't see that as a viable business plan. One possibility is to consider a blog that gets bought out by a larger media company -- but in that case, the buyer is looking for the writer's talents, not the URL and archived posts, so the best way to value a blog is to compare it to the cost of a journalism degree and a lunch appointment with an editor at the _New York Times_.