Is it instead? Since Facebook and their ilk are surveilling us largely out of greed, surely making the work less profitable for them has some merit as a tool f

Is it instead? Since Facebook and their ilk are surveilling us largely out of greed, surely making the work less profitable for them has some merit as a tool for counter? As is often the case, a true solution probably does need to be political, but a technical one is valuable as a band-aid until/unless that can be achieved.