The New Yorker has a circulation of about 1 million, which is about half a percent of US adults. The potential audience they’re aiming at is maybe more like 5–1

The New Yorker has a circulation of about 1 million, which is about half a percent of US adults. The potential audience they’re aiming at is maybe more like 5–10% of the population. The archetypal New Yorker subscriber is a professional with a postgraduate degree who reads high-brow fiction as a hobby.