* a simple life is cheaper now (you have Medicare, don't have to own a house[renting is far cheaper than buying which was not always the case], internet provide

* a simple life is cheaper now (you have Medicare, don't have to own a house[renting is far cheaper than buying which was not always the case], internet provides endless entertainment for cheap, goods are cheap, food is cheap, etc) * More opportunities from technology and information services in low capital business * There's a self perpetuating cycle: the energy drink entrepreneur is more likely to use an independent solo lawyer who operates with just a laptop and co-working seat, whereas if he remained at Big Corp, they'd be using Big Old Prestigious Law Firm With High Overhead. * The Risk Metrics are more favorable. When the 9-5 offered you basically a 30 year tenure and a pension at the end, it's a lot loonier to walk away from that. The key here though is living a simpler life. If you want that big consumer lifestyle with a big mortgage and two German cars in the garage you will probably be at Big Corp. But even the rich entrepreneurs I know don't have this lifestyle, they live in a rental and pile all their capital into the business since they have to grow aggressively to defend from competition.