I can't say for sure what Google is using to parse results and identify them as a forum, but if you look at most forums, you'll find that the link structure loo

I can't say for sure what Google is using to parse results and identify them as a forum, but if you look at most forums, you'll find that the link structure looks like this: http://www.flyertalk.com/forum/delta-skymiles/1096718-various-spoke-cities-double-mqm-up-50-000-bonus-miles-per-round-trip.html http://www.flyertalk.com/forum/delta-skymiles/1096718-variou... Popular forum software will usually put a meta generator tag as well. In this case it is <meta name="generator" content="vBulletin 3.7.6" /> And there is usually a clear hierarchy in the page and source for forum, threads, posts, and replies whereas a regular site might just have h1, h2, and p tags, and a blog might have blog, posts, comments, and replies. There is likely no sure-fire way to get your site indexed a certain way, these steps are probably a good step. If you're looking for a solid forum platform with ease of use and good SEO, look at vBulletin (full disclosure, I work for vBulletin)