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It totally depends on your business model. Is your expected ARPU 10, 100 or maybe 1M? I'd personally focus on a KPI that tells you something about how much you
by paulmatthijs 9y ago
It totally depends on your business model. Is your expected ARPU 10, 100 or maybe 1M?
I'd personally focus on a KPI that tells you something about how much your customers like your product, and can't live without it. Aim for turning even a few of them into evangelists. Retention is the main force driving that.
But once you get that deep, it's just as easy to implement a full AARRR funnel that will give you much more insight.