There is a similar company (probably same people) in the US "Domain Registry of America" which sends out these "bills" to protect your domain from lapsing for $

There is a similar company (probably same people) in the US "Domain Registry of America" which sends out these "bills" to protect your domain from lapsing for $25/year. My guess is that company easily gets 100-250k renewals/transfers a year that way. Most likely way more.