Do it for yourself. If you're doing it for the attention, that's a pretty tough row to hoe. If you get lucky enough to attract an audience, then you ride that

Do it for yourself. If you're doing it for the attention, that's a pretty tough row to hoe. If you get lucky enough to attract an audience, then you ride that wave! At a minimum, producing quality content demonstrates mastery of a topic, and that increases your credibility as a subject matter expert, which may be supporting evidence that you're worth that large sums of money you ask someone to pay at a future date.