I agree, but on the plus side, smaller firms and newer businesses are able to take advantage of the newer model, which is both easier for clients and more profi

I agree, but on the plus side, smaller firms and newer businesses are able to take advantage of the newer model, which is both easier for clients and more profitable for MS. I'm actually looking at dumping Google Apps for biz and migrating to O365 myself due to the integrations with Azure AD etc.