> it is only ethereum-platform based naming for anything like your address etc. The "etc" is important here, because it refers to richer resources such as cont

> it is only ethereum-platform based naming for anything like your address etc. The "etc" is important here, because it refers to richer resources such as content hashes. With this, you could load the entire "frontend" for a website from a decentralized datasource, e.g. Swarm. Meanwhile, the backend could be the Ethereum blockchain/smart contract methods.